Le Bron
By: Jeff Benedict Location: NF 920 Sport Genre: His own The first definitive biography of basketball legend LeBron James, by the acclaimed author of Tiger Woods . LeBron is unquestionably the greatest basketball player of the 21st century . Off the court, LeBron's political activism, outspoken stance on racism and social injustice have helped build a social media presence that includes 117 million followers on Instagram and 51 million followers on Twitter. He is an international brand worth billions of dollars. He doesn’t just have huge endorsement deals with some of the biggest corporations in the world; LeBron sits on boards of directors and has an equity stake in the companies he sponsors. He has forged a close friendship with President Barack Obama and clashed publicly with President Donald Trump . As a child, LeBron was a lost little boy living in a public housing project in Akron, Ohio. His mother, who had LeBron when she was j...